If you told me last year that 2020 would look like this, I likely would have laughed it off. But here we are, living through one of the strangest events of our lifetime. For many industries, the show must go on, as they say. And real estate falls squarely in that camp. Did you know that real estate is considered an essential business? It is!
Sure, things are a bit different right now in terms of how we conduct business. A lot of it is done virtually, and I’m thankful that technology has come this far because we are relying on it daily. But there are still things that just have to take place in-person like inspections, document signing, and even home showings when they are absolutely necessary.
Here’s a closer look at how the real estate industry is conducting business safely during the circumstances surrounding the COVID-19 pandemic. For the safety of all agents, industry partners, buyers and sellers, these business tactics are a key element in successfully closing transactions.
Zoom and other online platforms have become a household name these last few months. I’ve found you can be just as productive on a video call as you are in person. Chat through the wants and needs of sellers and buyers and even hold virtual listing presentations!
Virtual 360 Tours with Photos
It’s currently just not feasible to walk into houses the way you used to be able to. While yes, there are points in the transaction where we come together at the house, the best way to start home searches is online with 360 tours with photos. You can walk through and view details of listings from anywhere, at any time.
To avoid unnecessary foot traffic in a home, there are a few great online staging companies that can be utilized. The process is fairly easy and the end product looks like real furniture! Buyers can envision the space of vacant properties through virtual staging.
Virtual Open Houses
Held via Zoom or even on Facebook live or Instagram live, you can see a personal, virtual tour of listings. Because these are being held live, buyers are able to ask agents questions and be guided through a home.
Virtual Final Walkthrough
It’s been customary to conduct final walkthroughs in person. Now, video walkthroughs are being held to confirm repairs and other checklist items were completed.
Virtual signings are not new to real estate, but they are becoming much more common now. Close on your home with electronic signatures and document signing.
There is no doubt that this is a departure from the norm, but we are all doing our best to continue business as usual with this new normal. As you can see, technology is playing a critical role for our industry right now and allowing us to continue assisting clients in the safest way possible.
I’m a local real estate professional who has decades of experience in the Pasadena area. I am available to assist you in buying or selling a home, so please contact me if you would like to schedule a time to Zoom and discuss your needs. Please be well, and stay healthy and safe!